Bicimetrics is a company established in 2011 on Mallorca to provide a professional, dependable, cycling analysis service on the island. The island was fast becoming Europe’s number one destination for amateur and professional cyclists alike, due to its warmer climate and varied terrain ideal for the keen cyclist. In 2014 we introduced Running Analysis and Run Technique Coaching to our services to assist the large number of runners and triathletes on the island. Bicimetrics is passionate in providing its customers with an improved and healthier cycling/running experience.


Jon Sowerby

Founder, Father of three, Cyclist

Jon has been riding and racing bikes since he was fourteen years old, consistently riding throughout his years. After a career in the yachting industry, from Deckhand to Captain to Yacht Surveyor, a decision was made to follow his passion and forge a career in cycling industry and in particular Bike Fitting. Jon has trained at the Retül University in the UK and at the Serotta International Cycling Institute in the States. Jon is committed to providing a high standard of service with great care and attention to detail.

Ignacio Goitia

Staff, Bike fitter, cycling enthusiast

Originally from the Philippines, he started cycling from an early age and is very passionate about everything related to the sport. He’s very active in the cycling scene in Mallorca.

He attended the Retül University and is a certified Retül Bike fitter. He draws upon his cycling knowledge to improve himself in bike fitting and more importantly to give you an excellent service and bikefit experience.

Helena Hemmink

Run Technique + Physical Conditioning Coach, Cat Lover

Helena has a Bsc. in Sport Science by the Ramon Llull University in BCN and a Master Degree in Training and Sport Nutrition by the EU University in Madrid. Personal Trainer, Sport Coach and Sport Masseuse since 2014. Master Course in Running Technique at The Running School UK and now offers Biomechanical Running Analysis and coaching sessions in Palma de Mallorca. Helena’s main passions are road cycling and trail running.


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